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EN
In the brand development project for BS Tecnologia, we faced the challenge of creating a strong and recognizable identity for a technology and security company. Our strategy involved a thorough analysis of the company's values and mission, as well as market research to understand its positioning. Based on these insights, we created a symbol with the letter B and round elements, symbolizing connection and movement. These elements conveyed trust, security, and advanced technology, which are essential for BS Tecnologia to stand out in a highly competitive market. In addition to the symbol, the choice of a modern font played a key role in the brand development. We opted for a font that conveyed an innovative and updated image, while also instilling a sense of reliability. This combination of symbol and font resulted in a cohesive and effective brand that reflects the expertise and excellence of BS Tecnologia in technology and security services for
PT
No projeto de desenvolvimento de marca para a BS Tecnologia, encaramos o desafio de criar uma identidade forte e reconhecível para uma empresa de tecnologia e segurança. Nossa estratégia envolveu uma análise criteriosa dos valores e da missão da empresa, além de pesquisas de mercado para entender seu posicionamento. Com base nesses insights, criamos um símbolo com a letra B e elementos redondos, simbolizando conexão e movimento. Esses elementos transmitiam confiança, segurança e tecnologia avançada, essenciais para a BS Tecnologia se destacar em um mercado altamente competitivo. Além do símbolo, a escolha de uma fonte moderna teve papel fundamental no desenvolvimento da marca. Optámos por um tipo de letra que transmitisse uma imagem inovadora e atualizada, ao mesmo tempo que transmitisse uma sensação de fiabilidade. Essa combinação de símbolo e fonte resultou em uma marca coesa e eficaz que reflete a expertise e excelência da BS Tecnologia em serviços de tecnologia e segurança para
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