Upward - Branding
In this branding project, I developed the visual identity for Upward, a financial consultancy company specializing in strategic planning, advanced cost analysis, feasibility assessment, valuation, and financial projection planning. Employing a blend of modernity and sophistication, I created two distinct visual concepts for the brand: one aligned with contemporary trends, conveying innovation and dynamism, and another with a classic and elegant touch, reinforcing the company's reliability and expertise. For this purpose, I selected distinct color palettes and typography patterns that harmonize with each concept. The result is a memorable and captivating visual identity, positioning Upward as a benchmark in the financial consultancy market, capable of providing creative and trustworthy solutions to its clients. //